This report, envisaged as a pilot study and focused on the online giving landscape in India, it represents a critical first step to collect information on digital trends/practices in the sector. The study was conducted with the aim of filling key knowledge gaps in the sector to identify key fundraising trends in India, overall value of online donation, readiness to take advantage of digital platforms to raise funds, what helps in building trust with online audiences and the effective practices in order to generate online donations.

However, this study was conducted with the aim of filling key knowledge gaps in the sector and has succeeded in:

• Consolidating the learning from various Indian experts, NGOs and fundraising partners
• An index of all countries ranked by their average on the three behaviours
• Undertaking pan-Indian donor research to understand donor motivations and digital behavior, to facilitate effective targeting of donors
• Reviewing international and Indian best practices and lessons learned to guide effective communication and fundraising efforts.s

Find out more:Read the full report here.