Indiana University Lilly Family School of Philanthropy and OneStage partnered on a study to understand the emerging trends of giving in India with a special focus on digital giving on February, 2023. This study looked at young Indian philanthropists and how they are different from their predecessors, and how they are changing charitable giving in India. The primary findings showed that digital giving has been preferred by 70% during the pandemic and after. However, 64 percent of respondents across all age groups mentioned cash as a regular mode of donation used by them. The primary motivation for giving is ‘compassion for those who are less fortunate’. However, the second most likely reason for giving differed between men and women i.e. men were more influenced by tax benefits whereas women were driven by a ‘sense of power’ they felt after helping others.
Download the report here