A common trend is observed in the country during the last quarter of every financial year – the salaried class, upper middle class and elite class rushing to ‘invest’ in charitable causes in order to save tax. While these people stand to benefit from minimising tax deductions, it throws up a philanthropic question – is India ready to give genuinely for the good of the nation, without any strings attached?

Perhaps if people were presented an option to choose a social cause that they strongly feel for and to contribute towards it from the convenience of their homes or offices, this trend could change. Perhaps the focus could shift to an act of kindness towards another living being, with tax saving simply as a fringe benefit.

Keeping this in mind, OneStage started the March2Give campaign in 2015 to encourage society to give voluntarily to uplift the marginalised sections of society that are in desperate need of help. Apart from enjoying the feeling of goodwill and satisfaction, donors are also entitled to 50% tax exemption on their donation under Section 80G of the Income Tax Act.

Traditionally, Indians are a generous people. However, with lifestyles becoming increasingly hectic, a comprehensive and effective plan to improve strategic giving in the country is imperative. This plan would need to target all classes that can afford to contribute and seek to save tax. Moreover, giving without purpose or a feel for the cause may not have the desired impact on the people who badly need help.

India marches rapidly towards economic prosperity, but the nation will truly become prosperous when every citizen is cared for and set on the path of development. All it takes is being aware and sensitive towards the needs of the lesser privileged and providing them our constant support.

As per the trend discussed earlier, typically, a spurt in donations from January to March has been monitored every year. Moreover, with the growing awareness about tax-benefits, the incidence of donations has steadfastly risen over the years. OneStage witnessed a nearly 60% increase in donations in the last four months of the financial year 2014.

March2Give initiative is a cause-neutral initiative making it conducive for individuals to choose from a number of causes close to their heart – education, sanitation, women empowerment, health, livelihood development, elderly care, disability and many more.

Here are a few benefits of contributing to March2Give campaign:

  • 50% tax exemption on donation amount with receipts under section 80G.
  • Convenient and flexible way to save tax with a feel good factor of being socially responsible
  • Ensured support for the people in need as the campaign only works with validated NGOs

As India rides the growth curve, let us not forget the India that is still struggling for survival. Yes, we want to save tax, but let’s expand our minds and hearts to make place for a bigger agenda – helping someone who truly needs it.


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